Are you having any trouble deciding if it’s time to fold or sell or if you should continue? Is your hotel doing well so you don’t feel the need to hire a hotel consultant? Do you need help coming up with ways of becoming more competitive in the highly saturated tourism industry? Did you get a bad hotel review, and it has now gone viral? Alternatively, are you someone planning on investing in the hotel sector but are unsure how to start?
All these scenarios (and more) are precisely the situations where hiring a hotel consultant can make a real difference – whether you are incurring losses, need help scaling up or facilitating expansion, want to update your USP, urgently require an effective reputation management strategy, or want professional advice on hotel investing.
Partnering with a seasoned individual or group of experts who have been deeply involved in the hotel industry can be a real clincher for your business. Unsure about what they can do for you? Here’s a shortlist to give you a clear idea of what a hotel consultant can do for you and your business:
A professional hotel consultant tasked to evaluate the current status of your hotel business will work on collecting information from key informants and hard data that will show precisely how profitable (or not) your hotel is. Based on the outcome, a hotel consultant can perform the vital role of giving advice or recommendations and designing programs that are meant to restore, maintain, or improve your market position.
These programs can be implemented to fill the gaps between your hotel’s actual performance and business goals. You will be given the tools required to improve operational results and adapt to current market trends while remaining focused on the objective of improving hotel performance and increasing profitability for the long term.
If you’re not getting real results from your marketing efforts, a hotel consultant can help identify weak points in your marketing approach and propose ways to improve them. They can also conduct competitor analysis to see where others have succeeded in something your business has been unable to tap. They can develop and implement marketing and sales programs, including the development of a revenue management culture.
They will work on your public relations program to improve the hotel image and reputation. An experienced consultant can bring you closer to your market by utilizing relevant marketing channels. They will also assist in identifying the pain points of your market so you can better address them and improve service quality results. Ultimately, this will strengthen your USP and increase your market base.
For hotel businesses that are thinking of expanding, acquiring new assets, or investing in equipment, infrastructure, or a project, a hotel consultant can help in ascertaining whether doing so will contribute to the hotel business goals or can, instead, drain valuable resources. This way, you can confidently decide whether or not you should push through with plans concerning major projects or investments that can significantly impact your bottom line.
The main objective of this service is to evaluate the efficiency and effectiveness of your hotel’s internal operating procedures. Related to this, a hotel consultant can help with automating unnecessarily time-consuming processes, as well as with coaching, mentoring, guiding, and training hotel staff members.
Furthermore, a hotel consultant can develop management and supervisory programs designed to equip managers with desirable management, supervisory, and know-how skills. They can also work on improving corporate communications, boosting employee morale, which, when achieved, can positively impact customer service. This, then, can translate into enduring customer satisfaction and loyalty and increase the hotel’s level of organizational performance and achievements.
Of course, the role of a hotel consultant does not end here. They can do so much more.
If you have a particular need that is not covered above and think you require the expertise of a hotel consultant, please get in touch with NextGen Hospitality Consultants today.
